Radio Advertising Results with iHeartMedia

iHeartMedia’s Omaha radio stations specialize in effective advertising campaigns. Here’s what businesses say about working with iHeartMedia.

Bike Rack Bike Fest

Thank you for all that you did to make our event the blow out success it was. We had people coming in after you left saying they heard it on the radio and had to come over.

– Jan Graham, Education and Advocacy Manager

Situation:
2nd annual event for the area’s largest bike retail store. Client solely used radio to advertise the event and educate as many people as possible.

Objective:
Achieve attendance of at least 100 families & build excitement among persons 12-49. In 2013, roughly 30 families attended the event.

Campaign:
iHeartMedia partnered with the BIKE RACK for a 3-week campaign on 96.1 KISS FM and KAT 103.7 . Marketing mix included commercial schedules on both stations along with web elements on the 2 station websites. Montez from 96.1 KISS FM hosted a two hour remote at the event and posted photos on the stations social media pages.

Results:
Over 400 families showed up at the event, 15x bigger than the previous year’s event.

Coors Light VIP Deck

The texting numbers and the promotion looked great. We really appreciate you guys really making this sound big for Coors Light!

– Baron Benz, Iowa/Nebraska District Sales Manager

Situation:
Coors Light had 40 VIP Deck tickets to Dierks Bentley and 80 Coors Light prize packs to give away. Due to a change in MillerCoors policies, client needed a way to interact with consumers 21+ without directly driving listeners to on-premise or off-premise sites. Client solely used iHeartMedia to advertise Dierks Bentley VIP Deck ticket and prize pack giveaways.

Objective:
Activate the Coors Light brand with as many adults 21+ as possible in local market by interacting directly with consumers 21+

Campaign:
Coors Light utilized iHeartMedia’s KAT 103.7 to run a one week texting campaign where 4 times a day listeners would hear a key word to text in to win a pair of tickets. All text in entries received a bounceback text that led them to the station website to win a secondary price from Coors Light.

Results:
The promotion received over 12,000 entries.

Doane College

Potential students continue to tell us they heard about Doane’s Omaha campus from Hoss. We’ve had students enroll even months after the initial endorsement campaign!

– April Paschall, Coordinator of Operations

Situation:
Doane College was brand new to the world of radio. They had only advertised locally through print advertisements. Doane needed a way to reach new potential students in a fresh way to help increase awareness and enrollment.

Objective:
Activate the Doane College brand with as many potential students as possible in local market.

Campaign:
Doane College utilized iHeartMedia’s Hoss Michaels on KAT 103.7 for an eight week endorsement that included: Hoss endorsement commercials, presence on Hoss’s blog page and iHeartRadio commercials. Hoss and KAT 103.7 held a remote at Doane College for a ribbon cutting event

Results:
The campaign brought over 100 to the ribbon cutting event & new enrollments directly linked back to Hoss’s endorsement.